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Sri Lanka’s largest Advertising Festival sees global creatives in Colombo 13th June 2024, Colombo: Sri Lanka’s advertising industry experienced an unprecedented surge of inspiration as the Four A’s Advertising Festival took place on the 30th and 31st of May, welcoming over 650 participants. Hosted at the Taj Samudra, Colombo, the event featured 13 sessions & 5 workshops by global creative speakers, each bringing a wealth of expertise to the stage. Powered by Unilever Sri Lanka and globally connected by SriLankan Airlines, the event concluded with an Awards Night recognizing impactful work and a buzzing after-party. The festival provided a platform for groundbreaking ideas and set a new benchmark for creative training in Sri Lanka’s advertising industry. Creative and advertising leaders took the stage, offering insightful and introspective talks and thought-provoking panel discussions on bolstering creativity, the impact of tech, and more. Tay Guan Hin, Creative Chairman of BBDO Singapore, kicked ...