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Hayleys Agriculture assigns ALT X to develop complete brand strategy and visual identity for the ‘CocoLife by Hayleys’ coconut product range 4th June 2023, Colombo: Altered Experience (ALT X), Sri Lanka’s award-winning design thinking consultancy for the age of convergence, has been selected by Hayleys Agro to design and deliver a complete brand toolkit comprising of brand strategy and visual identity to launch their new coconut-based brand named “CocoLife by Hayleys”. Primarily aimed at the international market, CocoLife by Hayleys will include a diverse range of organic coconut products that are cruelty-free, sustainable, and ethically manufactured in the certified facilities of Hayleys Agriculture.  Unlike conventional marketing approaches, ALT X used human centric principles and a data driven format combined with behavioural science to deliver a comprehensive branding solution that is guaranteed to make a significant impact once the product range hits the market.    ...