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Superdry sells Asia Pacific IP assets to Cowell Fashion Company-by Tong Van Source:Insideretail Asia British fashion label Superdry has signed an agreement with Cowell Fashion Company to transfer its IP assets in Asia Pacific to the South Korean firm for US$50 million.  Under the agreement, Cowell will own and use the Superdry brand in Asia Pacific, starting from its home market and extending to other regional markets, including China. Both companies will work together to develop products relevant to those markets.  “This agreement offers the Superdry brand a fantastic opportunity to expand its global reach, whilst providing additional funding to help deliver our turnaround programme in the face of the challenging consumer landscape,” said Julian Dunkerton, founder and CEO at Superdry. ...