Boeing: flying through clouds vs manoeuvring bad press – By Hemantha Yapa Abeywardena Boeing, the aerospace giant that enjoyed a market dominance heyday for decades from the 50s to 90s and marketing heyday in 2000s, has been grabbing the headlines for all the reasons recently. The catalogue of disasters involving the company reached one of its peaks last week, when the CEO of the company, Dave Calhoun, was mercilessly grilled by a panel of US senators on Capitol Hill last week. Mr Calhoun neither showed any blueprint for addressing the burning issues nor came any closer to providing the senators with – and the public for that matter – any consistent, straight-forward answers to the questions that he was subjected to; low-pitched mumbling hardly helped in a tense situation, when you are at the receiving end of a barrage of probing questions. Of course, Mr Calhoun is on his way ...
Jun 26, 2024
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Tagged Aerospace industry trends, Airbus industry growth, Airbus vs. Boeing market share, Aviation industry news, Boeing 737 Max crashes, Boeing 787 Dreamliner production, Boeing cost-cutting measures, Boeing financial performance, Boeing future challenges, Boeing investor concerns, Boeing public perception, Boeing quality control problems, Boeing Starliner issues, Boeing whistleblowers, Commercial aircraft safety, FAA investigations Boeing, Hemantha Yapa Abeywardena, ISS astronaut delays, NASA and Boeing collaboration, Space travel challenges
