Lebara – better known for its low cost, pre-paid telephone calling cards launched Lebara Play a TV and movie delivery system aimed squarely at Australian migrants that yearn for video content in their home language Ratheesan Yoganathan, its 40-year-old, Sri Lankan, co-founder and CEO, flew directly from London to the Sydney Opera House to launch the over-the-top (OTT) content service to almost 200 guests. He took the opportunity to outline where the company had come since it was founded in 2001 – as a MVNO (mobile virtual network operator) selling low cost, pre-paid telephone cards from thousands of local stores in each country. He was proud that it had won eight consecutive MVNO awards for Best in Class Customer Service, had nearly six million users, handled 120 million minutes of voice traffic a month, 95% of which was paid calls, and its business was based on retailers and on-line sales – ...
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