New Plan to Drive Growth in Women and Girls’ Cricket – by Johann Dias Jayasinha Source : Johann Dias Jayasinha Facebook Australian Cricket has launched its Women and Girls Action Plan to keep cricket at the forefront of the women’s sports revolution by driving significant increases in participation, audiences, commercial revenue and representation over the next ten years. Nick Hockley, CA Chief Executive Officer said: “Building on its long and proud history, the growth of cricket as a sport for women and girls over the past decade is one of the great success stories of Australian sport and we are confident this action plan will provide the focus and energy to ensure we accelerate cricket’s leadership position. “We’ve seen what is possible with transformative moments such as 86,174 fans packing the MCG for the T20 World Cup final, which remains the highest attendance for a female sporting event in Australia. < ...